SongFreaks at SXSW: Big in Texas
Well, if our time at South by Southwest proved anything, it’s that people really, really dig our logo. Everyone from Rachael Ray (yes, the woman who taught you to cook “Mexican lasagna” in less than a half-hour) to what appeared to be a Dachshund named Sputnik – as well as the band Native June, who plastered our stickers to their chests – were feeling the SongFreaks love in Austin last week.
But while people were drawn almost zombie-like (thanks beer!) toward our stickers and t-shirts, they stayed to spend time on the SongFreaks site itself, which was accessible via our party-proof laptop at the show we sponsored March 15th at Rusty’s featuring Nico Vega – who rocked, by the way. We also let the SongFreaks laptop loose on an unsuspecting, music-loving public at parties we threw on the Whole Foods Rooftop with Nashville-based garage-rockers The Ettes and the L.A.-based electro-pop duo Capital Cities.
The verdict? Guilty... of being awesome! Ahem. Anyway, the people have indeed spoken, and the feedback we received during our stay in Texas confirms that SongFreaks is definitely on its way to making the Internet a more-music friendly collection of bleeps and bloops. That’s how it works, right?
It wasn’t all business, though. The SongFreaks team managed to squeeze in some quality music time in a city literally crawling with some of the best talent on the planet. Highlights? Disco-scenesters Escort at the BandPage party, Dragonette, Dev, Timbaland, DJ Mia Moretti and Caitlin Moe, and B.o.B. at Perez Hilton's One Night in Austin party, and fan-friendly Frisco popsters Train at the aforementioned Rachael Ray's Feedback SXSW 2012 party.
We really couldn’t have had a better time at SXSW 2012 and we’re privileged to have been a part of such an amazing event – everything from the people to the music, the food trucks, (even the weather) was truly great, and we look forward to heading south again next year. We’d also like to extend a special thanks to Allison Shaw, and to Mark Nguyen and all our friends at Quantum Collective.