Avicii – Wake Me Up Video Analysis
All right, so this video has been floating around for a while now and other than a dear friend and I, no one has really commented on the video or what it is all about. So today, I figured that we would take a few moments and go through the video step by step and show what the creators of this video are basically portraying. Here at SongFreaks, we like to make sure that people understand the “true meaning” of not only the song through its lyrics, but also the video and the weird creative directions it may take.
But first, watch the whole video and see if anything seems… unusual.
As you can see, the video starts out with an attractive girl in what seems to be a “hick town” in the 30s, where everyone except for her (and her younger sister) are unattractive and boring. The video even goes as far as to dress the two girls in “hip modern clothing,” while everyone else in their town looks more like they are trying to get through the great depression. In this scene everyone in the town seems to be obsessed with the girls and staring at them as they walk through the town. Creepy.
“They don’t like us.”
“Yeah I know.”
Next is where the video gets interesting. Just to recap: so far we have a town where everyone is unattractive and they don’t like the two stars of the video because they are, in fact, attractive and therefore not accepted in their town.
Now we move to the older sister jumping on her horse – that’s right, she jumps on a horse, not into a vehicle, thus furthering the 30s theory – and rides off into the sunset. After riding for a while the girl comes to a city, which appears to be a ghost town.
Side note: Did anyone else notice the shameless promotion where “Ralph Lauren Denim Supply Co.” is written on the wall? Well it is, at 2:11, and for those of you who don’t know, Avicii is currently their poster boy.
Now cue another attractive girl walking by, where they both turn to look back at each other and revel in their beauty. Nope, it’s not over yet – another attractive person shows up and they all pile into an old pickup truck. Can anyone guess where they’re going?
Well if you guessed that they were headed to see Avicii performing his set at Ultra, then you guessed right! They pop up surrounded by exclusively attractive people at Miami’s premier EDM festival, Ultra – where Avicii originally released wake me up.
After the concert scene we cut back to the girl riding here horse back to her town. She tells her younger sister (who she left overnight alone, and who looks to be about 12) to pack her things ‘cause they’ve found where they belong.
What You Should Take Away From This Video:
1. If you think you are beautiful, you better listen to Avicii.
2. If you don’t listen to Avicii, you’re not beautiful.
3. If you’re attractive and go to a city, random strangers will pick you up and take you to an EDM event where you can magically skip the line and stay there all night.
4. The distance you can travel on a horse is vast and can actually result in time travel.
5. The director was clearly not concerned about the possibility of people analyzing this video.